{"id":1333,"date":"2019-04-05T09:00:41","date_gmt":"2019-04-05T09:00:41","guid":{"rendered":"https:\/\/austella.com\/?p=1333"},"modified":"2022-09-29T10:12:43","modified_gmt":"2022-09-29T10:12:43","slug":"why-blockchain-is-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/austella.com\/?p=1333","title":{"rendered":"Why Blockchain is the Future of Marketing"},"content":{"rendered":"

Do you hear the word blockchain and panic sets in? \u201cWhat is it?\u201d \u201cHow do I use it?\u201d \u201cWhat are bitcoins?\u201d<\/p>\n

Our founder, CEO & Blockchain \u201cGuru\u201d gives the lowdown on blockchain and what it means for the future of marketing.<\/p>\n

What is blockchain?<\/strong><\/h2>\n

Rather than tread over old ground, here\u2019s our definition from a previous article<\/strong><\/a> website:<\/p>\n

Blockchain technology is a method of documenting digital assets. The term is used because information is stored in records, called \u2018blocks\u2019, which are linked in a \u2018chain\u2019 using cryptography. Each block contains a timestamp and data relating to a transaction, someone\u2019s identity, an agreement between two parties or any number of other data types.<\/em><\/p>\n

By design, blockchain is resistant to modification of the data making it extremely safe. That\u2019s because the blockchain isn\u2019t stored in a single location, so there\u2019s no centralised version of the information. It\u2019s impossible for a hacker to corrupt it. Instead, the blockchain is hosted by a network of computers simultaneously, which means it cannot be disputed, removed or altered without the knowledge and the permission of the wider community.<\/em><\/p><\/blockquote>\n

If you\u2019re still confused, don\u2019t worry. One of the biggest issues with blockchain is that its definition is so broad and complex, it\u2019s hard to see what its real-world applications are.<\/p>\n

So what does blockchain mean for marketers?<\/strong><\/h2>\n

Blockchain technology has the potential to completely revolutionise marketing as we currently know it. And how will that happen? Let\u2019s start with SMTs.<\/p>\n

SMTs are a digital representation of a real-world object that provides people with the right to own, share and redeem the items they acquire. They do not belong to any single platform, which means they can be linked to in an email, embedded in a digital banner, added to a billboard, virtually dropped on a map, or inserted into a video game. They live in a digital wallet uniquely associated with your phone number. BLOCKv<\/strong>\u00a0<\/a>developed the blockchain platform for creating and distributing SMTs – and you\u2019ll hear about it a lot more below.<\/p>\n

Want to learn more? Check out the SMT viewer on your phone now.<\/strong><\/a><\/p>\n

Which brands are actually using blockchain effectively in their marketing?<\/strong><\/h2>\n

Let\u2019s look at a recent blockchain campaign from Heineken for their partnership with Los Angeles Football Club:<\/strong><\/a><\/p>\n

Both brands wanted to find a new and creative way to build relationships with fans. So, they created an experience using BlockV that enabled fans to collect great prizes in the form of SMTs, including:<\/p>\n