{"id":326,"date":"2018-07-20T13:16:23","date_gmt":"2018-07-20T13:16:23","guid":{"rendered":"https:\/\/austella.com\/?p=326"},"modified":"2018-12-27T13:20:19","modified_gmt":"2018-12-27T13:20:19","slug":"austella-takes-pit-stop-challenge-to-goodwood","status":"publish","type":"post","link":"https:\/\/austella.com\/?p=326","title":{"rendered":"Austella Takes Pit Stop Challenge to Goodwood"},"content":{"rendered":"<p>Austella\u2019s latest project was launched last week for Michelin at Goodwood\u2019s\u00a0<a href=\"https:\/\/www.goodwood.com\/flagship-events\/festival-of-speed\/\">Festival of Speed.<\/a><\/p>\n<p>In conjunction with L3 Creative Projects, the team created three experiences for Michelin\u2019s technically innovative stand:<\/p>\n<ul>\n<li>A fully immersive\u00a0<strong>VR \u2018<\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=gP6tMz_GuRA\"><strong>Pit Stop Challenge<\/strong><\/a>\u2018 where visitors were able to compete in a tyre-changing contest on a Ginetta G58 in a race against the clock to gain the quickest pit-stop time.<\/li>\n<\/ul>\n<ul>\n<li>An interactive\u00a0<strong>AR app<\/strong>\u00a0which gave visitors the opportunity to try out a selection of Michelin tyres on a variety of vehicles and in different driving conditions.<\/li>\n<\/ul>\n<ul>\n<li>A\u00a0<strong>Magic Mirror\u00a0<\/strong>experience of the Michelin Man who would mimic the movements of nearby visitors.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><strong>Pit Stop Challenge<\/strong><\/h2>\n<p>For this experience we required the highest visual fidelity possible, so we chose to use Unreal Engine 4. We were also given the challenge of running the project on the Oculus minimum specs, so to help achieve this we leveraged Unreal\u2019s excellent LOD system, reducing the triangle count by over 50% on certain meshes. In addition, the mesh merging tool was crucial when working with lower detail objects in the background.<\/p>\n<p>Another tool within Unreal Engine which proved invaluable for this project was the level sequencer which allowed for rapid prototyping of level animations and cutscenes. Creating marketing material within the engine allows for real-time updates to be made without the need to re-render material.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/gP6tMz_GuRA\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><strong>AR App<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1200\" src=\"http:\/\/www.austellavr.com\/wp-content\/uploads\/2018\/07\/Michelin-AR-Blog-Image.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"http:\/\/www.austellavr.com\/wp-content\/uploads\/2018\/07\/Michelin-AR-Blog-Image.jpg 1024w, http:\/\/www.austellavr.com\/wp-content\/uploads\/2018\/07\/Michelin-AR-Blog-Image-300x225.jpg 300w, http:\/\/www.austellavr.com\/wp-content\/uploads\/2018\/07\/Michelin-AR-Blog-Image-768x576.jpg 768w\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p>This app required very accurate tracking, so we opted to work with Vuforia using their marker tracking over Apple\u2019s ARKit and SLAM. It also had to be light enough to run on an iPad so naturally Unity was our preferred choice of engine.<br \/>\nThis project relied heavily on scriptable objects along with the use of bit masks to pull relevant data onto the UI and also in the in-app email that was sent to the user. The use of scriptable objects made it easier to add new tyre data in the later stages of development.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><strong>Magic Mirror<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1191\" src=\"http:\/\/www.austellavr.com\/wp-content\/uploads\/2018\/07\/IMG_4025.jpg\" sizes=\"(max-width: 4032px) 100vw, 4032px\" srcset=\"http:\/\/www.austellavr.com\/wp-content\/uploads\/2018\/07\/IMG_4025.jpg 4032w, http:\/\/www.austellavr.com\/wp-content\/uploads\/2018\/07\/IMG_4025-300x225.jpg 300w, http:\/\/www.austellavr.com\/wp-content\/uploads\/2018\/07\/IMG_4025-768x576.jpg 768w, http:\/\/www.austellavr.com\/wp-content\/uploads\/2018\/07\/IMG_4025-1024x768.jpg 1024w\" alt=\"\" width=\"4032\" height=\"3024\" \/><\/p>\n<p>To create the Michelin Man Magic Mirror we opted to use a combination of Unity and a Microsoft Kinect V2.0: working with the Kinect API, taking the tracking points and mapping them on to a skeletal mesh. The result created a fun and engaging interactive experience which captured passing visitors.<\/p>\n<p>At Austella, we produce virtual reality games, virtual tours, product demonstrations and trade show attractions that showcase your brand in an immersive and unique way. To find out more, please\u00a0<a href=\"http:\/\/www.austellavr.com\/contact-us\/\">get in touch<\/a>\u00a0with our team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Austella\u2019s latest project was launched last week for Michelin at Goodwood\u2019s\u00a0Festival of Speed. In conjunction with L3 Creative Projects, the team created three experiences for Michelin\u2019s technically innovative stand: A fully immersive\u00a0VR \u2018Pit Stop Challenge\u2018 where visitors were able to compete in a tyre-changing contest on a Ginetta G58 in a race against the clock [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,6,8],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/austella.com\/index.php?rest_route=\/wp\/v2\/posts\/326"}],"collection":[{"href":"https:\/\/austella.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/austella.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/austella.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/austella.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=326"}],"version-history":[{"count":5,"href":"https:\/\/austella.com\/index.php?rest_route=\/wp\/v2\/posts\/326\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/austella.com\/index.php?rest_route=\/wp\/v2\/posts\/326\/revisions\/332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/austella.com\/index.php?rest_route=\/wp\/v2\/media\/327"}],"wp:attachment":[{"href":"https:\/\/austella.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/austella.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/austella.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}