Case study
Jaffa Cakes
Show me the videoThe Details
Working alongside our friends at Because Experiential Marketing we were tasked by McVities to add a fun vAtom experience to their “Be what you want to be” campaign.
The campaign, which includes a TV ad that sees McVitie’s Jaffa Cakes back on TV for the first time as a solo brand in 15 years, is inspired by the fact that the unconventional snack has made it as a cake in the biscuit aisle.
Furthermore the campaign saw influencer Georgia Toffolo promote the campaign & our AR vAtom game, where we had 95,835 landing page views.
The Process
Every great adventure starts with a well planned journey, and we're no different when mapping out the user experience.
3D modelling of the Rollerskate & Crown from reference images taken at the TV advert shoot, to be used for the SMTs to collect in AR.
Awareness campaigns across TV & social media, with influencer Georgia Toffolo's activity attracting national newspaper attention.
We have various ways of releasing SMTs into the world, in this campaign it was via 'pin drop' that places SMTs within a 5m/10m range of the user, where they can be easily picked up in AR.
Winner winner chicken dinner. Who else should reveal your prize than the 'Roller King' featured in the TV ad. Top prize = £500.
Redemption mechanism on the Jaffa Cake prizes, gave the option to select from 4 popular supermarkets, where unique discount codes could be scanned to achieve a free box or discount.
Face filter fun times. Along with the chance to win prizes, we also provided a fun face filter featuring the 'Roller Kings' crown & makeup. The selfie option with quick-click share to social media, helped spread the fun.
The Results
95835
Clicks to landing page
45
%
Signed up to play
11262
Prizes awarded
