Unlike Android, Apple Phones do not have a native 360 video player. iPhones 7 and below also do not play 360 videos on YouTube (now supported on the later iPhones), the client estimated roughly 17% of their customers were therefore using Apple Smartphones that would not be able to view the experience. This was enough for them to consider cancelling the project. The task was 2-fold – firstly to create a pre-rendered experience that combined the complexity of CGI animations, motion GFX and 2D cinematics; secondly create an iOS 360 video player that could be embedded into a Unity app alongside the CGI experience.

The experience itself was a pre-rendered fly-through of a typical home, led by their enigmatic penguin character, Wilbur.
As with many of our experiences, the process involved the development of a storyboard and script. The script was recorded by a professional voiceover artist which became the yardstick by which we timed the flow through the house.
The house, character and various furniture props were all created in Unreal Engine 4, with Adobe After Effects completing the experience by embedding 2D camera footage to augment the message.