Carlton & United Breweries (CUB)Show me the video
In collaboration with our good friends Because Experiential Marketing we were tasked with providing a solution to Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) in their efforts to support pubs and bars all across Australia during lockdown. Campaign named “For the Love of your Local”.
In order to generate immediate cash flow for venues, customers were encouraged to buy 2-for-1 beer vouchers while their local pub was closed. Once pubs reopened, the customer could seamlessly redeem their beer Vouchers for the real thing.
What CUB required our help with, was a redemption system. Sounds simple, but actually a real challenge given the initiative distributing in excess of 350,000 beer vouchers, over 2,100+ venues countrywide with varying POS systems. We needed a single-minded solution that would work across all venues, which would also become a platform solution that could then be used campaign after campaign.
If you want to know what a SMT is, here’s a link to a quick vid –> click-me
The VA platform allows us to solve a very real business challenge that many clients with a distribution/client base of independents face. As the system is smart, and reported redemptions in live time, it was a completely measurable, data-rich redemption solution that connected 2100 bars with over 30,000 beer lovers across the country in a user, and venue-friendly way.
The initiative raised $2 million to support pubs and bars across Australia, helping them through these challenging times and delighting thousands of customers.
We can all raise a glass to that.
Vatom vouchers distributed
worth of beer sold in support of pubs