Case study
Severn Trent Water
Show me the videoThe Details
Severn Trent, a state-owned water authority based in the Midlands, is responsible for the waste water treatment and disposal, and water supply management for the Midlands, located in the catchment areas of the Severn and the Trent, two of Britain’s largest rivers.
Educating the local community on this important resource is fundamental to Severn Trent’s community work and we were tasked with creating a fun and engaging VR experience aimed at 7-9 year olds which demonstrated the journey water takes in the complete water treatment cycle.
The Process
The original source material for the experience was an uninspiring 8 minute video which needed to be represented in the VR experience, however 7-9 year olds typically have a short attention span.
The environment was delivered in a low-poly style – this was an important consideration as tests concluded that children tended to engage with a less realistic, more cartoon style. Fun story elements and characters were added to provide light entertainment – what child doesn’t love poo!
The final experience was a non-interactive, pre-rendered CGI 360 video, which was essential for getting the throughput of children taking the experience. The project was developed in Unity and After Effects with a custom soundtrack.
The Results
12
+
month long campaign
3000
+
children experience it every month
