WaterCareShow me the video
Working with agency partner (Because) we were tasked by Watercare Services Limited to create an educating and engaging AR (Augmented Reality) element for their stand at the Water NZ Conference and Expo. Their objectives included:
– Driving awareness of the Watercare brand by delivering a more engaging stand that attracts conference attendees
– Driving quality engagement with attendees through various activities delivered over the three-day conference
– Driving positive perceptions of the Watercare brand as well as the quality of tap water available in Auckland
– Delivering some important industry messages on water efficiency, the value of water and other key messages
Our augmented reality journey where guests would hold up a tablet and follow a water droplet that would trigger videos, content, images and voiceovers to create an engaging and educational pathway to discover how Watercare provides safe and clean drinking water to Aucklanders.