The Details

Working with agency partner (Because) we were tasked by Watercare Services Limited to create an educating and engaging AR (Augmented Reality) element for their stand at the Water NZ Conference and Expo.  Their objectives included:

Driving awareness of the Watercare brand by delivering a more engaging stand that attracts conference attendees

Driving quality engagement with attendees through various activities delivered over the three-day conference

Driving positive perceptions of the Watercare brand as well as the quality of tap water available in Auckland

Delivering some important industry messages on water efficiency, the value of water and other key messages

The Process

All markers created rated 4 out of 5 stars and above on Vuforia, and thoroughly tested in app for content triggering. Content was provided by the client, and needed no editing or VFX work from us on this occasion.
The “Waterwall” was hand illustrated and showed the journey (or complete process) of Auckland water from source to tap – and from there it truly came to life!
Content matched to markers in keeping with the journey of source to tap. With the stand elements and “Waterwall” all reusable, & able to be developed further with different/updated content, including animation etc, you could say our AR app is "future - proofed" and adds sustainability.
Our agency partner created a slick and professional looking expo stand for Watercare, that included our bespoke interactive “Waterwall”.
Our augmented reality journey where guests would hold up a tablet and follow a water droplet that would trigger videos, content, images and voiceovers to create an engaging and educational pathway to discover how Watercare provides safe and clean drinking water to Aucklanders.

The Results


Expo Visitors

The Experience

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